Pop Culture Museum

Conceived by Italo Allais, in collaboration with fantastic multiverses , the Museum of Pop Culture is an immersive journey through the collective imagination, spanning art, music, cinema and design.

There are several themed sections exploring the visual language of pop culture: from comics and manga, featuring original artwork and memorabilia, to film and television, with posters, figurines and original artefacts.

There is also a focus on fashion, design and advertising, which reflect the social and stylistic changes that have shaped generations.